PUBG and Inzoi directors offer a glimpse of Krafton’s AI-first culture

PUBG and Inzoi directors offer a glimpse of Krafton’s AI-first culture

In October, the Korean publisher Krafton – which is behind games such as PUBG: Battlegrounds and Inzoi, and whose studio portfolio includes Tango Gameworks, Unknown Worlds Entertainment, and Neon Giant – announced that it would be positioning itself as an “AI-first company.” The firm said it would be “prioritizing AI as a central and primary means of problem-solving,” a move that will involve a “complete” reorganization and the investment of 100 billion Korean won ($69.7 million) in a new GPU cluster.

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