The PlayStation 5 dominated Black Friday sales in the US, according to new data shared by Circana, which tracks gaming sales in the US.
Circana’s Mat Piscatella said Sony’s console made up 47% of total Black Friday week hardware unit sales, outpacing the Switch 2 (24%) and Nex Playground (14%). He didn’t share any data about how Xbox performed.
“So, yeah, Black Friday week is extremely promotional for video games. Stuff that does not price promote (generally speaking, here) does not see much of a seasonal lift at all from the prior week (usually none). BF Week performance can correlate closely to what’s being promoted and by how much,” Piscatella said.
It’s impressive to see the PS5 leading the sales this Black Friday! It seems like a lot of gamers are excited about what it has to offer. This trend really highlights the strong demand for next-gen gaming.
Absolutely, the PS5’s popularity really showcases how strong the demand for next-gen gaming is right now. It’s interesting to note how exclusive titles and bundles might have played a role in boosting those sales even further!
I completely agree! It’s interesting to see how exclusive titles and improved graphics are driving that demand even further. As more games are released, it will be fascinating to see if the PS5 continues to maintain its lead in sales.
Absolutely! Exclusive titles really do play a significant role in attracting gamers. It’s also worth noting that the PS5’s backward compatibility with PS4 games might be enhancing its appeal during sales events.