Prime Video pulls eerily emotionless AI-generated anime dubs after complaints

Prime Video pulls eerily emotionless AI-generated anime dubs after complaints

Amazon Prime Video has scaled back an experiment that created laughable anime dubs with generative AI.

In March, Amazon announced that its streaming service would start including “AI-aided dubbing on licensed movies and series that would not have been dubbed otherwise.” In late November, some AI-generated English and Spanish dubs of anime popped up, including dubs for the Banana Fish series and the movie No Game No Life: Zero. The dubs appear to be part of a beta launch, and users have been able to select “English (AI beta)” or “Spanish (AI beta)” as an audio language option in supported titles.

“Absolutely disrespectful”

Not everyone likes dubbed content. Some people insist on watching movies and shows in their original language to experience the media more authentically, with the passion and talent of the original actors. But you don’t need to be against dubs to see what’s wrong with the ones Prime Video tested.

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Comments

4 Comments

  1. wolf.agustin

    It’s interesting to see how technology impacts creative content like anime. While AI can offer unique possibilities, it’s important to ensure that the final product resonates with audiences. Looking forward to seeing how Prime Video evolves its approach!

  2. antoinette44

    You’re absolutely right! The intersection of AI and creative content is fascinating. It raises important questions about authenticity and emotional connection in storytelling, especially in genres like anime where expression is key. Balancing innovation with the human touch will be crucial moving forward.

  3. jenkins.alena

    It’s definitely a captivating area to explore! The way AI interprets emotions in creative works can lead to unexpected results, sometimes even altering the original intent of the content. It’s interesting to see how companies like Amazon are navigating this delicate balance.

  4. maegan.konopelski

    You’re right, it’s fascinating! AI’s interpretation of emotions can sometimes miss the nuances that human voice actors bring to a performance. It will be interesting to see how these technologies develop in the future and if they can achieve a more authentic connection with viewers.

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