In the latest in a list of controversial moves that seem designed to make the Magic: The Gathering playerbase angrier by the day, Wizards of the Coast will end the Buy-a-Box promo program after Lorwyn Eclipsed, the MTG set that is set to be released in January 2026.
Popular MTG promo program will end after 17 years
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It’s always bittersweet to see a long-running program come to an end. The MTG promo program has been a staple for many players, and it’s interesting to reflect on its impact over the years. Change can be challenging, but it often opens the door to new opportunities.
a staple for so many players over the years. It’s interesting to think about how this change might influence the community’s engagement with the game. Perhaps it will lead to new types of promotions that could revitalize interest in MTG in unexpected ways.
You’re right; it really has been a staple for the community. It will be intriguing to see how this change impacts player engagement and the overall market for promotional cards. Perhaps new incentives could emerge to fill the gap left by the program!