Pokémon scalpers don’t worry Lego, exec says

In 2026, if a product has Pikachu on it, there’s a good chance that it’ll sell out and end up on eBay. We’ve seen this frenzy play out nearly everywhere: trading cards, apparel, and books. It’s certainly proven true for previous Lego Pokémon sets, where $650 price tags weren’t enough to make anyone flinch. If you ask the people working at Lego, it’s not a big deal at all.