The future of PlayStation will be centered on generative artificial intelligence. In a lengthy document, the Japanese company outlined its overall vision for AI.
To put it bluntly, Sony and all of its studios will be fully committed to these highly controversial tools. In its press release, the Japanese company praises AI and justifies its use by its teams.
“Within the studio business, AI powered tools are automating repetitive workflows and improving productivity across areas such as software development, quality assurance, 3D modeling, and animation, allowing production teams to focus on building richer worlds and gameplay experiences.
- In the platform business, Sony is working to leverage AI to route transactions more efficiently, and to personalize and recommend content for individual users in the PlayStation Store.”*
Finally, Sony emphasizes that artificial intelligence will enable its teams to demonstrate greater creativity, while significantly enhancing its ecosystem as a whole.
“Sony is utilizing AI to unleash the creativity of studios and further enhance the PlayStation experience, fuel a more selective and consumer-centric platform, and enrich the PlayStation experience, supported by its global player base, extensive library of franchises, and integrated ecosystem.”
