Earlier this year, Palworld developer Pocketpair used its newfound success to start a publishing arm. This, I think, is generally a net good, even if I have some feelings about the studio as a whole, which we’ll dig into shortly. Nobody has money in this industry except for the few who do, so when a few of the few who do decide to put some of that money into much smaller games, that is somewhat of a win. But heed this warning from Pocketpair’s communications director and publishing manager John Buckley: they won’t publish your game if you use generative AI.
