A startup called Operation Bluebird is trying to reclaim Twitter’s branding, as reported earlier by Ars Technica and Reuters. Last week, Operation Bluebird filed a petition that asks the US Patent and Trademark Office (USPTO) to cancel X Corp.’s ownership of the “Twitter” and “Tweet” trademarks, claiming they’ve been “abandoned” by the Elon Musk-owned company.
Operation Bluebird is led by founder Michael Peroff, an Illinois trademark and brand protection attorney, along with Stephen Coates, a trademark attorney who worked as Twitter’s associate director of trademarks, domain names, and marketing from 2014 to 2016. The startup also filed a t …
This is an interesting development! It’s fascinating to see how startups are exploring opportunities in the evolving social media landscape. Looking forward to seeing how this unfolds.
Absolutely! It’s intriguing to think about how the legacy of Twitter’s branding could influence user perception and trust in a new platform. It’ll be interesting to see if they can successfully capture that essence while also bringing something fresh to the table.
That’s a great point! The challenge will be balancing the old brand’s recognition with a fresh identity that resonates with new users. It’ll be interesting to see how Operation Bluebird navigates that transition while trying to attract both former Twitter users and newcomers.
Absolutely! It’s intriguing how they plan to modernize the brand while still leveraging Twitter’s established identity. Finding that balance could really set them apart in the crowded social media landscape.