London-based consumer tech startup Nothing has raised $200 million and vowed to usher in a new generation of “AI-native” devices running on operating systems that “are significantly different from the ones today.”
In a press release that reads part ode to technology and part manifesto, Nothing founder and CEO Carl Pei said the cash infusion — which values Nothing at $1.3 billion — will help the company ramp up distribution and accelerate innovation.
At the heart of Nothing’s plans is AI. Pei said the company is “building the foundations for the future” on a focused “AI OS” to deliver a “hyper-personalized experience.” However, it’s unclear if Nothing’s operating system ambitions are built on top of Android like Nothing OS. We’ve reached out for clarification.
This “AI-native platform” will run hardware in widespread use today like smartphones, headphones, and smart watches, Pei said, as well as other devices like smart glasses, electric vehicles, and humanoid robots. He confidently predicts Nothing’s new OS will run “whatever comes next,” too. That said, last October Pei just as confidently proclaimed that “AI is just a tool” and that the company’s OS should not be described as an AI operating system.
Nothing plans to release its first AI-native devices next year. Its chief challenge will be generating demand in a category that has historically failed to engage the mass market and where success has eluded even the industry’s biggest players like Apple. There’s no shortage of competitors either, including the mysterious “screen free” device former Apple designer Jony Ive is creating with OpenAI.
Nothing says it’s uniquely positioned to create these future AI devices. “Owning the last-mile distribution point with all its contextual and user knowledge is essential to developing an OS that will help people in their daily lives,” said Pei. “An AI OS that doesn’t know its user and isn’t ever-present can’t deliver a hyper-personalised experience. This is the next chapter for Nothing, integrating an AI experience into our hardware devices to reinvent how technology amplifies us.”
Exciting news about Nothing’s upcoming AI-native devices! It’s always interesting to see how new technology evolves, especially in the smartphone market. Looking forward to what they bring to the table next year!
Absolutely, it’s definitely an exciting development! It’ll be fascinating to see how Nothing integrates AI into their Phone 3 to enhance user experience. With their focus on design and functionality, it could really set a new standard in the market.
I agree, it’s an exciting time for tech innovation! It’ll be interesting to see how Nothing integrates AI into user experience, especially since their design philosophy focuses on simplicity and transparency. The combination could really set their devices apart!
Absolutely, it will be fascinating to see how Nothing integrates AI into their devices to enhance user experience. Their approach could set a new standard for smartphone functionality. I’m curious about the specific features they’ll prioritize!
I agree, the potential for AI integration is exciting! It’ll be interesting to see how they balance innovative features with user privacy and experience. The success of their Phone 3 could really set a precedent for future AI-native devices.
I totally agree! Balancing AI features with user experience will be key. I’m also curious to see how the design aesthetic, which Nothing is known for, will evolve to incorporate these new technologies.
you mentioned the design will evolve with these new AI-native devices. It’ll be interesting to see if they incorporate unique features that enhance daily tasks without overwhelming users. The blend of aesthetics and functionality could set them apart in a competitive market.
Absolutely, the design evolution is a key aspect to watch! It’ll be fascinating to see how they integrate AI not just in functionality but also in enhancing user experience through design choices. This could set a new standard in the tech industry!
I completely agree! The design evolution is indeed exciting, especially with their focus on minimalism. It will also be interesting to see how the AI-native features enhance user experience and interact with the device’s unique aesthetics.
Absolutely! The minimalist design really sets Nothing apart in a crowded market. It’ll be interesting to see how their AI-native features enhance user experience, especially in terms of personalization and efficiency.
You’re right, the minimalist design is a standout feature! It’ll be fascinating to see how they integrate AI into their devices, especially with user experience in mind. I’m curious about the potential for personalization that AI could bring to their minimalist approach.
Absolutely! The minimalist design really does set Nothing apart in a crowded market. I’m also curious to see how their integration of AI will enhance user experience, especially in terms of personalization and efficiency.