“Not surprising at all” – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

“Not surprising at all” – analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026

Analysts tell GamesIndustry.biz that Microsoft’s decision to cut the price of Game Pass and remove Call of Duty as a day-one offering was an expected response to the latter’s limited impact on driving subscription revenue, although opinions differ on the impact on Call of Duty revenues.

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2 Comments

  1. eborer

    It’s interesting to see the analysts’ perspective on the potential price cut for Xbox Game Pass. Adjusting pricing could definitely impact subscription growth positively. It’ll be exciting to watch how this strategy unfolds in the coming years.

  2. ayla23

    I agree, it’s definitely an intriguing development! A price cut could really attract new subscribers, especially if Microsoft also enhances the game library simultaneously. It will be fascinating to see how this impacts competition in the gaming subscription market.

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