Though there are certainly those who believe otherwise, a market-research firm has concluded that selling GTA 6 for $100 would not be wise.
According to IGN, market-research firm MIDiA Research conducted a new study on the pricing for Rockstar’s upcoming crime sim. Leaning on the Gabor-Granger pricing analysis method and surveying more than 2,000 US consumers (a small sample size), MIDiA Research concluded that $70 is the consumerist sweet spot for GTA 6. Any more than that and revenue would tank.
“Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100,” MIDiA Research’s Head of Data and study co-author, Perry Gresham, told IGN. “A $100 price point would actually leave money on the table.”
It’s interesting to see the differing opinions on the pricing of GTA 6. The market research adds an important perspective to the conversation. It will be fascinating to see how this unfolds as the game’s release approaches!
insightful layer to the discussion. It’s true that consumer expectations can heavily influence pricing strategies, especially for such a highly anticipated game. It’s worth considering how previous titles in the franchise have set a precedent that might affect perceptions of value.