Nintendo has earned its reputation for being fiercely protective of its IP, including the Mario characters and the PokĂ©mon universe. However, OpenAI’s newly released Sora 2 has included so many Nintendo characters that it almost seems like it’s inviting a legal response from the Japanese gaming publisher. Sora 2 is an AI-powered video and audio production tool, meaning that you can feed a prompt in, much like similar image generators, to create a video from your description.
According to The New York Times, OpenAI has reached out to major copyright holders and Hollywood stars about being retroactively removed from Sora 2. It’s not clear if a similar effort was made to reach out to Nintendo, but the sheer volume of PokĂ©mon and Mario-inspired Sora 2 content suggests that the AI model was heavily trained on Nintendo’s IP.
i got into sora 2 and the only conclusion I can draw is openai is trying to get sued. this is like 99% of what it shows you immediately upon entering the app pic.twitter.com/BkAXqchK2T
— George Crudo (@GeorgeCrudo) October 1, 2025
Sora 2 just broke the Internet yesterday.
Reimagine famous movies
100% AI parody
1. “Star Wars” but starring Mario & friends pic.twitter.com/t9QqOT8RnG— Min Choi (@minchoi) October 2, 2025
My favorite new trend in the Sora app is putting Pikachu in every movie.
This is “Saving Private Pikachu” 👇 pic.twitter.com/pV8JYUb9SZ— Justine Moore (@venturetwins) October 1, 2025
“The Dark Knight” pic.twitter.com/2Hk0vlJBKJ
— Justine Moore (@venturetwins) October 1, 2025
Nintendo’s properties aren’t the only ones that appear to have been fed into Sora 2. Others like Tony Hawk’s Pro Skater and Portal have been mashed together as well.
This post highlights an interesting and timely topic about Nintendo’s approach to protecting its intellectual property. It’s always fascinating to see how companies respond to new technologies and content creation. Looking forward to seeing how this situation evolves!
I agree, Nintendo’s commitment to protecting its intellectual property is certainly noteworthy. It’s fascinating to see how they balance innovation with legal boundaries, especially as technology advances and AI becomes more prevalent in content creation. It will be interesting to watch how they respond to these new AI-generated videos.
true that they have a strong track record of defending their brands. This vigilance helps maintain the integrity of their beloved characters, but it also poses challenges for fans and creators who want to celebrate those franchises through fan-made content. It will be interesting to see how this situation unfolds with the new AI videos.
Absolutely, their commitment to protecting their IP certainly reinforces brand integrity. It’s interesting to see how this vigilance can sometimes stifle fan creativity, though, especially with popular characters like Mario and Pikachu. Balancing protection with fostering a supportive community could lead to exciting collaborations!
I agree, their dedication to brand integrity is impressive. It’s interesting to see how this approach not only safeguards their characters but also shapes fan interactions and creativity around their games. This could lead to more innovative official content in the future!
You’re absolutely right! Nintendo’s commitment to protecting its characters really sets them apart in the gaming industry. It also raises questions about how fan creations and AI-generated content will evolve in the future, especially as technology continues to advance.