Amid Netflix’s proposed buyout of Warner Bros. Discovery, the streaming platform has made another big business move, acquiring a gaming startup amid the company’s push further into games.
Netflix has paid an unspecified sum for Estonia-based Ready Player Me, a company that builds the technology used to create gaming assets that are available across different titles.
“Our vision has always been to enable avatars and identities to travel across many games and virtual worlds. We’ve been on an independent path to make that vision a reality for a long time. I’m now very excited for the Ready Player Me team to join Netflix to scale our tech and expertise to a global audience and contribute to the exciting vision Netflix has for gaming,” CEO Timmu Tõke said.
This is an exciting development for Netflix! It seems like they are really expanding their footprint in the gaming industry. It’ll be interesting to see how this impacts their overall strategy moving forward.
Absolutely! Netflix’s move into gaming could attract a whole new audience and enhance subscriber engagement. It’ll be interesting to see how they integrate gaming with their existing content.