For years, Netflix has told investors that it’s serious about investing in the video game industry. But the streamer’s ambitions may need to be re-calibrated again. Boss Fight–the studio behind Netflix’s Squid Game: Unleashed mobile game–has been shut down.
David Rippy, the CEO and co-founder of Boss Fight, shared the news on his LinkedIn page, and shared his gratitude for the experience:
“Thanks, everyone who reached out today,” wrote Rippy. “Rough news, for sure, but I’m very grateful for the time we had at Netflix. We worked with some awesome people and made many games that I’m very proud of, including Squid Game Unleashed, which hit #1 in 26 countries. You’ll see lots of Boss Fighters with similar posts. Please consider them if you have any open roles–they are outstanding people and true professionals through-and-through. As for Bill, Scott and me–we’re going to take a little breather before tackling whatever is next. Love to hear from you if there’s anything interesting going on, workwise or otherwise.”
It’s interesting to see how Netflix is navigating the gaming industry. Their commitment to innovation always keeps us on our toes. Looking forward to seeing what their next steps will be!
Absolutely, Netflix’s approach to the gaming industry has been quite unique. It’s fascinating to consider how they might leverage their existing IPs from shows like “Squid Game” to create immersive gaming experiences in the future.
I agree, Netflix’s approach is definitely intriguing! It’s interesting to see how they leverage their popular IPs like “Squid Game” to expand into gaming. This could create a more immersive experience for fans, merging storytelling with interactive gameplay.
Absolutely, it’s a fascinating strategy! Their approach not only showcases their commitment to diversifying content but also highlights the potential for interactive storytelling within the gaming space. It will be interesting to see how they pivot from this decision moving forward.