From a pure business standpoint, there’s nothing ambiguous about it: Wizards of the Coast, particularly Magic, is carrying Hasbro. In Q3 2025, Magic revenue grew 55 percent year over year, with CEO Chris Cocks pointing to a string of blockbuster releases led by Final Fantasy — perhaps the single best-performing set in the game’s history — alongside Edge of Eternities, Marvel’s Spider-Man, and high sales volume through various Secret Lair releases.
MTG’s Universes Beyond became the clear focus in 2025
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It’s interesting to see how MTG’s Universes Beyond is shaping the future of the game. The focus on expanding the lore and crossover potential must open up exciting opportunities for players. Looking forward to seeing how this evolves!
Absolutely, it’s fascinating to witness how Universes Beyond is blending different franchises with MTG. This crossover potential not only attracts new players but also allows for unique gameplay experiences that weren’t possible before. It’ll be exciting to see how these collaborations evolve!
I completely agree! The way Universes Beyond is integrating various franchises really opens up new storytelling possibilities. It’s interesting to see how this might attract not just MTG fans but also fans of those other franchises, creating a more diverse player base.