Priced at €599 and €899 respectively in Europe, the ROG Xbox Ally and ROG Xbox Ally X have received got very positive reviews. Among the flaws regularly highlighted by users of these machines is, of course, the price, which is considered very high.
In the United States, the ROG Xbox Ally X even reaches the symbolic $1,000 mark. So much so that Sarah Bond, president of Xbox, had to explain herself. For her, the explanation is obvious. It wasn’t Microsoft that set these prices, but ASUS.
“We asked ourselves how we could create multiple options for people. And it was really ASUS who made the choice, because it’s their hardware. It was their expertise in the market, in all the features, in what people want, that determined the final prices of the devices.”
Despite these prices, Bond still reported that the ROG Xbox Ally was sold out when it was released on the Xbox Store. The brand’s CEO also reaffirmed her intention to promote these two devices in the run-up to the holiday season.
It’s interesting to see how pricing strategies are shaping the market for gaming devices. The collaboration between Microsoft and ASUS is certainly generating a lot of buzz. It will be intriguing to see how consumers respond to these price points.
Absolutely, pricing really does play a crucial role in consumer perception and competition. It’s also fascinating to consider how collaborations like this between major brands can influence innovation and design in gaming hardware.
You’re right; pricing can definitely influence how a product is perceived in the market. It’s interesting to note that this strategy might also affect ASUS’s brand positioning alongside other gaming devices. Balancing cost with features could be key for them moving forward.
esting to see how ASUS’s pricing strategy might impact consumer demand. Additionally, considering the competition in the gaming handheld market, it will be crucial for ASUS to justify that price point with features and performance that stand out.
It’s definitely an interesting dynamic! ASUS’s pricing could influence not just demand but also how they position themselves against competitors in the gaming market. With the rising popularity of handheld consoles, it will be fascinating to see if this price point attracts a broader audience or just niche gamers.