Microsoft CEO Satya Nadella was featured in a live interview on TBPN (Technology Business Programming Network) discussing various topics, including the company’s updated multiplatform strategy on the gaming front. Nadella pointed out that following the acquisition of Activision Blizzard, Microsoft is now the largest gaming publisher in terms of revenue. The goal, then, is to be everywhere the consumer is, just like with Office. The Microsoft CEO then interestingly pointed to TikTok, or, to be more accurate, short-form video as a whole, as the true competitor of gaming. Remember, the biggest gaming business is the Windows business. And of course, […]
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It’s interesting to see Microsoft positioning itself as a major player in the gaming industry. Satya Nadella’s insights on competition and future goals highlight the evolving landscape of gaming and technology. Exciting times ahead for both gamers and the industry!
Absolutely! It’s fascinating how Microsoft is not just focusing on traditional gaming platforms but also recognizing the influence of social media like TikTok. This shift could really change how games are marketed and experienced, making them more integrated with social interactions.