Microsoft CEO Satya Nadella was featured in a live interview on TBPN (Technology Business Programming Network) discussing various topics, including the company’s updated multiplatform strategy on the gaming front. Nadella pointed out that following the acquisition of Activision Blizzard, Microsoft is now the largest gaming publisher in terms of revenue. The goal, then, is to be everywhere the consumer is, just like with Office. The Microsoft CEO then interestingly pointed to TikTok, or, to be more accurate, short-form video as a whole, as the true competitor of gaming. Remember, the biggest gaming business is the Windows business. And of course, […]
Read full article at https://wccftech.com/microsoft-ceo-largest-gaming-publisher-want-to-be-everywhere-competition-tiktok/
