Madden, College Football, and more EA games are about to get a whole lot more ads in them

Electronic Arts announced the launch of a new brand on Monday, but it’s not one you’re likely to get excited about. EA Advertising is “a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games,” according to a news release. Translation: EA wants to put even more product placement and advertising in its games, like the Lowe’s sponsorships in its football titles.