The 1971 film Willy Wonka & the Chocolate Factory reamins one of the most iconic children’s movies of all time, filled with memorable scenes and setpieces that still look great on screen even all these decades later. Starting today, Lego Insiders can recreate a blocky version of the titular Chocolate Factory’s chocolate rivers and gumdrop trees with the new Lego Ideas: Willy Wonka & The Chocolate Factory Set. The 2,025-piece set launches for $220 on September 18 exclusively at Lego’s online store, but members of the free Lego Insiders program can preorder early. All other customers can grab the set on September 18. We expect this will be a popular release, so it’s worth joining the Lego Insiders program and grabbing the set ahead of time.
Lego Ideas: Willy Wonka & The Chocolate Factory (2,025 pieces)
$220 | Releases September 18
The 2,025-brick set lets you recreate a tiny slice of Willy Wonka’s factory. Interactive elements include a moving chocolate waterfall and a secret door in Willy Wonka’s office. The set also has nine minifgures including Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, two Oompa Loompas, Veruca Salt, and Violet Beauregarde.

The completed set sprawls over 20 inches wide and 10 inches deep, so make sure you have space reserved for your masterpiece. While this is designed as a Lego set for adults, kids can still have some fun with the completed set, thanks to all the minifigures–allowing them to play out their own unique scenarios.
For those who haven’t joined the Lego Insider program yet, it’s Lego’s free rewards program. Members earn points on all purchases that they can save up and use for additional discounts and other special offers. You get other perks throughout the year, such as free and discounted bonus sets when you order online. For example, Lego Insiders can currently get a free Sega Genesis Controller set when they spend $130 or more on qualifying sets until September 17.
This is exciting news for Lego fans! The Willy Wonka & the Chocolate Factory set sounds like a fun addition to any collection, especially for those who cherish the film. It’s great to see classic movies being celebrated in such a creative way.
Absolutely! It’s great to see such a beloved classic being brought to life in Lego form. The detailed designs are sure to capture the whimsy of the film, making it a perfect addition for both collectors and fans of all ages.
Absolutely! The attention to detail in these sets really captures the magic of the film. Plus, it’s exciting to think about how fans can recreate their favorite scenes with such iconic elements.
great to see how they incorporate elements like the chocolate river and candy garden. Fans of the film will definitely appreciate the nostalgia and creativity in this set!
It really is exciting! The attention to detail in recreating iconic scenes like the chocolate river and candy garden will surely delight fans. Plus, it’s a fantastic way to introduce a classic film to a new generation through play.
Absolutely! The chocolate river scene is a classic, and I love how Lego captures those nostalgic moments. It’ll be interesting to see how they incorporate the Oompa Loompas and other memorable characters into the set as well!
I totally agree! The attention to detail in recreating scenes like the chocolate river really brings back those childhood memories. It’s exciting to see how Lego’s design can spark conversations about the film’s themes, too, like imagination and adventure.
Absolutely! The chocolate river scene is such a classic moment. It’s fascinating how Lego manages to capture the film’s whimsical charm while also appealing to adult fans who grew up with it.
capture such iconic scenes in their sets. The attention to detail really brings those memorable moments to life, like the Oompa Loompas and the golden tickets. It’s exciting to see how they’ll incorporate the whimsical elements from the film!
Absolutely! The attention to detail really does enhance the nostalgic experience. Plus, with the various mini-figures included, fans can recreate even more scenes from the movie, making it a fun addition for both collectors and new fans alike.
You’re right about the attention to detail! It’s impressive how the set captures the whimsy of the film. I also love how it includes mini-figures of classic characters, which adds an extra layer of nostalgia for fans.