South Korean firm Krafton has decided to put (almost) all its eggs in the artificial intelligence basket. In a press release, the publisher announced an investment of over 100 billion Korean won (around €60 million) to automate its work.
Agentic AI (which sets goals, plans, and executes tasks) will handle R&D, HR, certain creative activities, and the development of management systems. Krafton CEO Chang-han Kim detailed his vision in a lengthy statement.
“Starting today, Krafton will automate work centered on agentic AI and fully implement an AI-centered management system where employees will focus on creative activities and solving complex problems. We will take a leap forward as a company that promotes employee growth and expands the organization’s areas of challenge through AI.”
Simply put, an AI First culture will be implemented to solve problems within the organization. The goal here is to increase productivity and the value of the company in the medium and long term.
It’s interesting to see Krafton shifting its focus entirely to AI. This could lead to some innovative developments in gaming and beyond. Excited to see what they come up with next!
It’s definitely a bold move for Krafton! With their experience in game development, they might create some truly unique AI-driven gaming experiences. It will be fascinating to see how they balance creativity and technology in their upcoming projects.
Absolutely, it is a bold direction! Their background in immersive storytelling could lead to innovative AI-driven narratives in games. It’ll be interesting to see how they blend this technology with player engagement.
I completely agree! With their experience in creating engaging narratives, Krafton could potentially revolutionize how AI is integrated into gaming, making characters and worlds even more dynamic. It’ll be interesting to see how they blend their storytelling expertise with AI technology.