Our survey says…
The Brand Japan 2026 evaluation survey results have revealed that Nintendo is still an extremely-popular name with Japanese teenagers, with the both the company brand and the Switch console only being beaten by YouTube.
As reported on (and translated) by Automaton Media, Nikkei BP Consulting’s survey asked a sample size of 37,000 Japanese teenagers what their favourite brands are back in December. The list featured over 1,000 different names from electronics companies to retailers.
Read the full article on nintendolife.com


It’s interesting to see how Japanese teens prioritize their preferences! Nintendo Switch truly has a unique charm that resonates with many. It’s always fascinating to explore changing trends in entertainment.