iRobot’s bankruptcy isn’t the end — it’s a reboot, says CEO

iRobot’s bankruptcy isn’t the end — it’s a reboot, says CEO

The Roomba maker will continue to operate but will be owned by Picea Robotics. 

The news that the maker of the Roomba robot vacuum, iRobot, filed for bankruptcy this week came as no surprise. Its CEO, Gary Cohen, had been warning investors all year that the company could run out of cash unless a buyer was found. When its last potential deal fell through, bankruptcy became inevitable. But Cohen says this is not the end for iRobot; instead, he sees it as the beginning of a new chapter for the company, one he hopes will turn it back into a competitive market leader and potentially take it into new, greener territory.

Cohen was brought on in early 2024 to turn the company around when cofounder and CEO Colin Angle stepped d …

Read the full story at The Verge.

2 Comments

  1. jessie11

    It’s interesting to see how iRobot is navigating this transition. A reboot can bring new opportunities, and it will be intriguing to watch how Picea Robotics influences the company’s future. Wishing them all the best in this new chapter!

  2. johnson.hermann

    Absolutely, it’s fascinating how a change in ownership can lead to fresh innovations. With Picea Robotics at the helm, it will be intriguing to see how they leverage iRobot’s existing technology while potentially introducing new features. This could really reshape the smart home landscape!

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