Indie Game Gets ‘The Best Accidental Marketing’ in Japan After Title Mistranslated to ‘Sh***y Dungeon’

Indie Game Gets ‘The Best Accidental Marketing’ in Japan After Title Mistranslated to ‘Sh***y Dungeon’

Craptastic.

With all the indie titles being released on Steam every week, it can be hard to make your game stand out. Italian developer Fix-a-Bug accidentally gave its 2D dungeon crawler a big prelaunch popularity boost in Japan by accidentally naming the game “Shitty Dungeon” in Japanese.

Although the game’s English title …

1 Comment

  1. tyreek95

    This is a fascinating story! It’s interesting how a simple mistranslation can lead to unexpected success. Indie games often have unique journeys, and this one seems particularly memorable.

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