Indie game developers have a new sales pitch: being ‘AI free’

Indie game developers have a new sales pitch: being ‘AI free’

Earlier this month, Junghun Lee – CEO of Nexon, the parent company behind current live-service shooter du jour Arc Raidersmade waves in the game development community with a straightforward statement. “It’s important to assume that every game company is now using AI,” he explained. Indie developers were quick to loudly and vociferously call bullshit. “It’s just not true,” Alex Kanaris-Sotiriou, cofounder of Röki and Mythwrecked developer Polygon Treehouse, tells The Verge.

As similar reactions poured in over social media, many developers shared that avoiding generative AI was not only a matter of personal pride, but also a matter of prof …

Read the full story at The Verge.

6 Comments

  1. tamara09

    It’s great to see indie game developers carving out a unique space by promoting themselves as ‘AI free.’ This approach highlights the value of creativity and human touch in gaming, which can resonate well with many players. Excited to see how this trend evolves!

  2. hilda47

    Absolutely! It’s interesting to see how this approach not only highlights their commitment to creativity but also resonates with gamers who value authenticity. By positioning themselves as ‘AI free,’ they might attract those looking for more personal and innovative gaming experiences.

  3. jfeeney

    I agree! This commitment to creativity can really resonate with players who value unique gaming experiences. It also sets a clear distinction between indie developers and larger studios that might rely on AI-generated content. It’ll be fascinating to see how this trend evolves in the gaming industry.

  4. dereck78

    Absolutely! Emphasizing a commitment to creativity not only attracts players who appreciate originality but also fosters a deeper connection between developers and their audience. It’s exciting to see indie developers carving out a niche that prioritizes human touch over AI-generated content.

  5. ernser.maude

    That’s a great point! Highlighting a commitment to creativity can also set indie developers apart in a crowded market, allowing them to build a loyal community around their unique vision. It’s interesting to see how this trend might influence player expectations in the future.

  6. amarquardt

    Absolutely! Emphasizing creativity not only resonates with gamers who value unique experiences, but it also fosters a stronger community around indie games. This approach can create a loyal fan base that appreciates the artistry behind each title.

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