Microsoft’s quest for new users and new revenue threatens hollowing out everything Xbox once was. Socials are a wasteland, the hate is on a level not seen since 2013. Does Xbox even care, and does it even matter?
In its quest for money, Xbox is alienating its fans and everything it once was — will it even be worth it in the end, Microsoft?
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It’s interesting to see how the pursuit of revenue can impact a brand’s identity. Xbox has a rich history and it’s important for them to balance growth with staying true to their fans. Change can be a double-edged sword, and it will be intriguing to see how this unfolds.