Xbox feels like it’s lost the pulse of the games world, and this new Game Pass add simply makes that case even stronger.
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I cannot work out what this terrible new Xbox Game Pass advert is trying to say
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It’s interesting to see how advertising can impact perceptions of a brand. It sounds like this new Xbox Game Pass ad has sparked some strong feelings. Change can be challenging, and I hope they find a way to reconnect with their audience.
Absolutely, advertising plays a huge role in shaping brand identity. It’s fascinating how a single campaign can either resonate with or alienate the audience, especially in such a competitive market like gaming. Perhaps Xbox needs to focus more on showcasing unique game titles or community engagement in their ads to reconnect with gamers.