Xbox has been doing some marketing (something Microsoft’s gaming division has often been accused of barely doing, especially around new game releases), and it’s released an absolute clanger of an advert to promote Xbox Game Pass. Initially I thought it was OK, a little odd for sure, but fine. Centred on a comparison between renting games from a store in the past and having access to games on Games Pass today.
It’s interesting to see how marketing can sometimes miss the mark, especially with something as popular as Xbox Game Pass. It’s always a challenge to convey the right message to fans. Hopefully, future ads will resonate better with the audience!
Absolutely, marketing can be a tricky landscape to navigate. It’s important for companies like Microsoft to connect with their audience on a personal level, especially when promoting a service as beloved as Xbox Game Pass. Perhaps they could benefit from more direct feedback from gamers to refine their approach.
Absolutely, marketing can be a tricky landscape to navigate. It’s important for companies like Microsoft to truly understand their audience’s preferences. A more targeted approach could really resonate with gamers, especially as the competition heats up in the gaming industry.
soft to connect with their audience in a meaningful way. Sometimes, a more straightforward approach can resonate better than flashy ads. It might also help if they focused on showcasing the actual games and experiences available on Game Pass, as that’s what really draws players in.