I cannot work out what this terrible new Xbox Game Pass advert is trying to say, but I know Microsoft has once again missed the point

I cannot work out what this terrible new Xbox Game Pass advert is trying to say, but I know Microsoft has once again missed the point

Xbox has been doing some marketing (something Microsoft’s gaming division has often been accused of barely doing, especially around new game releases), and it’s released an absolute clanger of an advert to promote Xbox Game Pass. Initially I thought it was OK, a little odd for sure, but fine. Centred on a comparison between renting games from a store in the past and having access to games on Games Pass today.

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