Hideo Kojima’s AI Prada video prompts outcry from gamers

Another day, another infuriating instance of generative AI slop on social media. Only this time, one of the stars of the show is one of gaming’s most venerated creators: Hideo Kojima. Alongside his Death Strandingcollaborator, the Danish filmmaker Nicholas Winding Refn, Kojima appears in a 90-second teaser for a six-minute short film promoting Prada Mode, a pop-up nightclub from the fashion label. Kojima’s fans aren’t happy about his involvement in the project, and they’re making those feelings abundantly clear on social media.