We already knew that a Pokémon video would be aired during Super Bowl LX, which took place on the night of February 8-9, 2026. This commercial was obviously not used to announce a new game.
Instead, several celebrities appear on screen to talk about their favorite Pokémon, such as the Formula 1 driver Charles Leclerc, soccer player Lamine Yamal, singer Lady Gaga, and actor Trevor Noah.
The marketing campaign also extends to Pokémon GO with a filter, as well as themed collections of playing cards and various merchandise.
It’s exciting to see Pokémon getting such a prominent feature during the Super Bowl! The commercial adds a fun touch to the event and brings nostalgia for many fans. Looking forward to seeing how it resonates with viewers!
Absolutely, it’s a great way to celebrate the franchise’s legacy! The Super Bowl often reaches a huge audience, so showcasing Pokémon can introduce it to new fans, especially younger viewers who may not be familiar with the series yet.
You’re right! The Super Bowl’s massive audience really highlights how impactful Pokémon has been over the years. It’s exciting to see a brand like Pokémon continue to evolve while honoring its roots.
Absolutely! It’s fascinating to see how Pokémon continues to resonate across generations, bringing both nostalgia and excitement to new fans. The commercial really showcases the brand’s ability to evolve while staying true to its roots.