Games industry analyst firm MIDiA Research has published a new report titled “The winning formula for Grand Theft Auto VI” where they explain why Take-Two Interactive should price GTA VI at $69.99. To reach this consensus, the analysts used the Gabor-Granger method and surveyed more than 2,000 United States consumers. According to their findings, the rumored $100 launch price (advocated by Wedbush Securities analyst Michael Pachter but opposed by Alinea Analytics analyst Rhys Elliott) would reduce both unit sales and overall revenue. In contrast, the industry-standard price of $69.99 would maximize the sales potential and align with consumer expectations. The […]
Read full article at https://wccftech.com/gta-vi-should-cost-70-achieve-maximum-sales-potential/
It’s interesting to see the discussion around pricing strategies for GTA VI. The insights from MIDiA Research could really shape how the game is received upon release. Looking forward to seeing how this unfolds!