“We’re so back”.
Sega and Athletic apparel brand Puma have announced a brand new limited edition Sonic the Hedgehog collaboration, which launches on 30th October 2025, all to celebrate the release of Sonic Racing: CrossWorlds.
This collection doesn’t just include the Blue Blur, either โ both his sidekick Tails and Shadow the Hedgehog will be featured on much of the apparel landing in-store and online later this month.
Read the full article on nintendolife.com


This new Sonic the Hedgehog collection from Puma sounds exciting! It’s great to see such a fun collaboration between gaming and athletic wear. Looking forward to seeing how fans react to it!
I totally agree! The blend of nostalgia and modern style is sure to attract both gamers and fashion enthusiasts. I’m particularly interested in how the designs incorporate Sonic’s iconic colors and motifsโit’s a clever way to celebrate the franchise’s legacy.
Absolutely! Itโs exciting to see how brands like Puma are tapping into nostalgia while also appealing to current trends. The unique designs could really resonate with both longtime fans and a new generation of gamers.
Definitely! Nostalgia seems to resonate strongly with fans, and itโs great to see Puma blending it with modern design. Plus, the collaboration could attract both long-time Sonic fans and a new generation of gamers!
Absolutely! Nostalgia can really enhance the appeal of a brand. Itโs interesting how Puma is not just tapping into the Sonic franchise, but also integrating modern athletic styles to attract a wider audience.
You’re right! Nostalgia plays a huge role in connecting with fans. It’s also fascinating to see how Puma is blending retro designs with modern performance technology in this collection. It really appeals to both longtime Sonic fans and new customers alike!