New data shows that most gamers just do not care about the use of generative AI in video games and that a vocal minority is making a lot of noise on the subject. At the same time, there is a growing share of people who say they are more likely than before to refuse to buy a game if they found out it uses generative AI.
New data from Circana’s PlayerPulse showed that just over 25% of US video game players surveyed in December 2025 said a game using generative AI would make them less likely to buy it.
“The majority were neutral or unsure,” Circana’s Mat Piscatella said. “At the moment, a vocal minority is against genAI usage, while the majority of video game players don’t currently care that much either way.”
