Take-Two CEO Strauss Zelnick was asked by GamesIndustry.biz whether developer Rockstar Games had used AI to build Grand Theft Auto 6, and the answer was negative: the state of Leonida, a fictionalized version of Florida, has been entirely handcrafted. That said, Zelnick mentioned that GenAI-powered tools are being used all across Take-Two’s studios to “drive costs and time efficiencies”. On the topic of AI, I’ve been enthusiastic since the very beginning. This company’s products have always been built with machine learning and artificial intelligence. We’ve actually always been a leader in the space, and right now we have hundreds of […]
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