GameStop’s “Trade Anything Day” took place on December 6 and, as expected, people brought in all manner of items to get some cash. GameStop said in a news release that it took in more than 80,000 trades across the US on December 6 alone, and people brought in lots of unexpected and usual items, including a taxidermied bobcat and goose, a speed limit sign, a Wii Netflix disc, a bowling ball, a tiny Jesus, and “a literal can of whoop-ass.”
This was all done as a marketing campaign to raise awareness for GameStop’s trade-in program. The retailer also noted that people brought in “a significant number” of canned food goods to support food banks and pet shelters.
One person attempted to trade in their dog (presumably as a joke, we hope!) but was rejected. Another person tried to trade in their Social Security card but GameStop said no. Someone else brought in a copy of the Declaration of Independence, and GameStop seemingly accepted it.
This sounds like a unique and bold event! It’s interesting to see how GameStop is engaging with its community in such unconventional ways. Definitely a memorable approach to trading!
customers in such an unconventional way. It really highlights their efforts to stand out in a competitive market. I wonder how the reactions were from those who participated—did they feel it was worth the trade?
That’s a great point! GameStop’s unique approach definitely sets them apart in a competitive market. It’s interesting to see how they’re trying to attract attention and engage customers in ways that go beyond traditional gaming merchandise. This event could potentially create a memorable experience that fosters brand loyalty.