On October 1, Microsoft shocked Game Pass subscribers by announcing a substantial (+50%) price increase for the highest tier, Ultimate, which jumped from $19.99 to $29.99 monthly. This led some users to cancel their subscriptions in droves, but did Microsoft really make a strategic mistake? Veteran games analyst Joost van Dreunen, formerly founder of SuperData Research (acquired by Nielsen Media Research in 2018), offered a more nuanced analysis in his latest SuperJoost Playlist newsletter. To start with, van Dreunen relays a take from a former Xbox employee, who said that it’s a case of ‘bad optics’. Certainly, such a massive […]
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It’s interesting to see how Game Pass is evolving and the impact of the recent price increase. Changes like this can certainly spark a lot of discussions among subscribers. It will be intriguing to see how this new approach affects user experience and overall value.