In response to the Department of Homeland Security’s video using Ash Ketchum to promote ICE, The Pokemon Company’s ex-legal chief said he “wouldn’t touch” it, suggesting some possible reasons why the company might not pursue legal action.
This week, Homeland Security posted a video to X of an arrest compilation. In between footage of ICE agents handcuffing people at their homes and in their cars are clips from the OG Pokemon TV series, with the famed “Gotta catch ’em all” theme playing in the background. When Ash Ketchum looks up at the sky, the text “The Department of Homeland Security” populates the screen in Pokemon’s iconic yellow-and-blue font. As a Poke Ball closes, the camera zooms in on wrists in cuffs. And at the very end of the video, those arrested appear as Pokemon cards with their “crime” described under their picture.
Fans were understandably upset about this, with many in the comments begging for The Pokemon Company to sue the DHS. However, the company’s former legal chief, Don McGowan, explained to IGN why The Pokemon Company likely won’t do anything about the video.
This is an interesting take on the use of pop culture in government messaging. It’s always important to consider the implications of such associations. Thanks for sharing this perspective!
to consider the implications of mixing beloved characters with serious topics. It can sometimes dilute the message or even lead to backlash from fans. Using pop culture effectively requires a careful balance to ensure the message remains respectful and relevant.
I completely agree! It’s crucial to be mindful of how such associations can impact public perception. Using beloved characters like Ash Ketchum in serious contexts might undermine their intended message, making it feel less genuine. It’s a delicate balance between engagement and respect for the character’s legacy.
Absolutely, it’s interesting to think about how using beloved characters like Ash Ketchum can blur the lines between entertainment and serious issues. It’s a reminder that franchises have a responsibility in how they are portrayed in sensitive contexts.
You’re right, it does raise questions about the ethical implications of using such iconic figures for serious messages. It’s a delicate balance between engaging the audience and respecting the original content’s spirit. This situation highlights the importance of considering how such associations can impact fans’ perceptions.