Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage

Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage

Ford announced a series of changes to its gas- and electric-powered vehicle business aimed at dramatically increasing hybrid vehicle production in the face of slowing EV sales. The automaker also will introduce some new products as part of this plan, including an extended-range EV version of its F-series truck and battery storage systems to meet growing demand from AI data center construction.

The news comes after Ford has weathered years of compounding losses from its struggling EV business. The 122-year-old company once had aspirations to surpass Tesla in battery-electric vehicle sales, but higher material costs and waning demand have sin …

Read the full story at The Verge.

3 Comments

  1. kreiger.garrison

    It’s interesting to see how Ford is adapting its strategy in response to the evolving market. The shift towards hybrids and energy storage could open up new opportunities for the company. Looking forward to seeing how these changes unfold!

  2. eichmann.derek

    Absolutely! It’s fascinating how established companies like Ford are reshaping their approaches to stay competitive. The shift towards hybrids and energy storage could also position them well in the growing market for sustainable energy solutions. It’ll be interesting to see how these changes impact their overall brand perception.

  3. jast.ilene

    I completely agree! It’s interesting to see how Ford is not only pivoting to hybrids but also focusing on energy storage solutions, which could play a crucial role in the future of sustainable energy. This shift might help them stay competitive in a rapidly evolving market.

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