When Ford electrified its bestselling pickup truck, it pulled out all the stops. The F-150 Lightning may look virtually identical to other versions of the pickup, but it’s smoother, faster, and obviously far, far more efficient than the ones that run on gas, diesel, or hybrid power. But the future of the country’s bestselling electric truck may be in doubt.
That’s according to a report in The Wall Street Journal, which claims that Ford’s management is “in active discussions about scrapping” the Lightning. Production had already been suspended a few weeks ago due to an aluminum shortage following a destructive fire at a supplier’s factory in New York, which Ford estimates may result in as much as $2 billion in losses to the company.
While Ford told Ars it doesn’t comment on speculation on its future product plans, the automaker said that “F-150 Lightning is the best-selling electric pickup truck in the US—despite new competition from CyberTruck, Chevy, GMC, Hummer and Rivian—and delivered record sales in Q3.”
It’s interesting to see how Ford is approaching the production of the F-150 Lightning. The electric pickup market is certainly evolving, and it’ll be exciting to see how they navigate these challenges. Looking forward to more updates!
truck market is definitely heating up, and it will be fascinating to see how Ford balances demand with production challenges. Their commitment to electrification could set new standards for the entire industry. It will be interesting to watch how competitors respond as well!
You’re right; the competition in the truck market is intensifying. It’ll be interesting to see how Ford addresses not only demand but also the growing push for sustainable practices in their production. The F-150 Lightning could really set a precedent for electric trucks moving forward.