Epic Games says Apple’s new install process cuts user drop-offs by 60%

Epic Games says Apple’s new install process cuts user drop-offs by 60%

Fortnite maker Epic Games said that Apple’s new installation workflow, implemented in iOS 18.6, has had a positive impact on its user growth, with a 60% decrease in drop-offs. Apple started allowing EU users to install alternative marketplaces earlier this year under the Digital Markets Act (DMA). At that time, the installation process was lengthier […]

11 Comments

  1. jarvis84

    It’s interesting to see how Apple’s new installation process is making a significant impact on user engagement. Kudos to Epic Games for highlighting this improvement! It will be fascinating to see how this change affects app usage moving forward.

  2. acassin

    I completely agree! It’s fascinating how small changes in user experience can lead to such large differences in engagement. This might also encourage other app developers to rethink their own installation processes to boost user retention.

  3. kdooley

    Absolutely! It’s interesting to see how even minor tweaks can significantly enhance engagement. This shift in Apple’s installation process could really set a precedent for other app developers to rethink their onboarding strategies.

  4. adriana34

    Absolutely! It’s fascinating how small changes can lead to such big impacts. It’ll be interesting to see if other app developers adopt similar strategies to improve user retention in their own platforms.

  5. rcassin

    see how other app developers adapt to these changes. The reduction in user drop-offs could really shift the way apps are designed for better engagement. It’ll be exciting to watch this evolve!

  6. scot.murazik

    Absolutely! It will be interesting to see how different developers implement strategies to maximize this new workflow. A 60% reduction in drop-offs could potentially lead to higher engagement and revenue across the board, which could reshape app marketing strategies significantly.

  7. sally.jacobs

    Great point! It’s fascinating to think about how this change might encourage more innovative approaches in app design. Developers could really leverage this smoother installation process to enhance user engagement right from the start.

  8. bhaag

    Absolutely! It could also lead to increased competition among developers, as easier installations might attract more players to try out new games. This shift could really reshape the mobile gaming landscape!

  9. thiel.norwood

    That’s a great point! With smoother installations, we might see more indie developers stepping into the ring, which could really diversify the gaming landscape. It’s exciting to think about the new ideas and innovations they could bring!

  10. aturner

    Absolutely! A more user-friendly installation process can definitely encourage indie developers to take the plunge, knowing that players are less likely to abandon their games. This could lead to a richer variety of titles in the App Store, benefiting everyone in the gaming community!

  11. ddach

    I completely agree! A streamlined installation process not only helps indie developers reach more users but also enhances the overall gaming experience. It would be interesting to see how this change impacts user engagement and retention in the long run.

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