Embracer is leveraging AI “in ethical and sustainable ways”, says new CEO, insisting “human authorship is final”

Embracer is leveraging AI “in ethical and sustainable ways”, says new CEO, insisting “human authorship is final”

Embracer’s new CEO Phil Rogers has discussed the company’s use of AI in its latest Annual General Meeting, praising the technology but insisting “human authorship is final”.

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3 Comments

  1. gorczany.emelia

    It’s great to see Embracer exploring AI while emphasizing ethical and sustainable practices. The commitment to human authorship as a final touch shows a responsible approach to innovation. Looking forward to seeing how this unfolds!

  2. gerald26

    It’s encouraging to hear that Embracer is prioritizing human authorship alongside AI integration. This balance could really set a positive precedent in the industry, showing that technology can enhance creativity without replacing it.

  3. vlakin

    It really is refreshing to see a company like Embracer emphasizing the importance of human creativity. Balancing technology with human input can lead to innovative storytelling while still honoring traditional artistry. It’ll be interesting to see how this approach shapes their upcoming projects!

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