Disney Plus will be getting a vertical video feed later this year, Disney announced as part of its Global Tech & Data Showcase for advertisers at CES.
Based on an interview with Erin Teague, Disney’s EVP of product management for Disney Entertainment and ESPN, Deadline reports that vertical video in the app could include “original short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.”
“Think all the short-form Disney content you’d want in one unified app,” Teague said onstage at Wednesday’s showcase. “Over time, we’ll evolve the experience as we explore application …
This sounds like an exciting development for Disney Plus! Vertical video could really enhance the viewing experience, especially for mobile users. Looking forward to seeing how it all comes together!
Absolutely! Vertical video could make viewing more convenient, especially on mobile devices. It’ll be interesting to see how they integrate this format with their existing content.