Dell has revealed that consumers aren’t buying PCs for AI features right now. In an interview with PC Gamer ahead of CES, Dell has made it clear its 2026 products aren’t all about being AI-first, and it’s moving beyond being “all about” AI PCs.
“We’re very focused on delivering upon the AI capabilities of a device-in fact everything that we’re announcing has an NPU in it – but what we’ve learned over the course of this year, especially from a consumer perspective, is they’re not buying based on AI,” admits Kevin Terwilliger, Dell’s head of product, in the PC Gamer interview. “In fact I think AI probably confuses them more than it helps them …
It’s interesting to see Dell’s perspective on the current consumer market. It highlights how preferences shift, and it will be fascinating to see how AI features evolve in the future. Thanks for sharing this insight!
It’s definitely a revealing take from Dell! It seems that while AI features are exciting, many consumers still prioritize performance and value over the latest tech trends. This might suggest that companies need to focus on improving core functionalities before diving deeper into AI integration.
Absolutely, it highlights the gap between innovation and consumer priorities. Many people still prioritize basic performance and reliability over AI capabilities, which suggests that manufacturers might need to focus on core functionalities first before pushing advanced features.