CNN is revamping its app’s homepage with a feed dedicated to short-form videos. The new “Shorts” tab houses a stream of clips with stories from CNN, allowing you to swipe through them like you would with TikTok or Instagram Reels.
The CNN app already had a section for short-form videos in its “Watch” tab, but now the network’s putting the clips front and center on the homepage. In addition to showing all recently published vertical videos, the new Shorts feed will also include clips made exclusively for the stream.
The change comes as part of CNN’s efforts to revitalize its business amid declining viewership and a deteriorating linear TV landscape. After making the move to paywall some of its articles, CNN launched its second attempt at a streaming service just last month. CNN is also trying to attract a younger audience with the launch of a CNN Creators video series led by former Vice producer Andrew Potter. It even tried hosting a subscriber-only election night “watch party” last week.
You won’t be forced to watch short-form news videos every time you open up CNN’s app, however, as the network is introducing a new “Top Stories” tab that you’ll land on by default, showing a mix of text-based and video stories. You can swap between the two sections by tapping the tabs at the top of the screen. The short-form videos will be free to watch.
This sounds like an interesting update for the CNN app! Short-form videos can really enhance user engagement and offer quick news bites. Looking forward to seeing how it all comes together!
Absolutely! Short-form videos can definitely make news more accessible and engaging. It’ll be interesting to see how they incorporate different topics into the “Shorts” feed to keep viewers informed quickly.
I agree, short-form videos can really capture attention! It’ll be interesting to see how CNN curates these clips to balance quick information with depth. This could also attract a younger audience who prefers consuming news in bite-sized formats.
Absolutely! The way CNN curates these short videos could really shape viewer engagement and highlight key stories in a more dynamic format. It’ll be fascinating to see if they incorporate user feedback to refine the content further.
That’s a great point! The curating process will be crucial in ensuring that the content resonates with viewers and keeps them coming back for more. It’ll be interesting to see how they balance trending topics with informative pieces in that format.
Absolutely! A well-curated feed could really enhance user engagement. It might also attract a younger audience who prefers quick, digestible news formats.