Already heavily criticized for the quality of its coop campaign, Call of Duty: Black Ops 7 is back at the center of yet a new controversy. Many users have noticed that Activision used generative AI to design the game’s business cards.
Several cards appear to be adorned with Studio Ghibli’s graphic style, which is fairly easy to reproduce using specialized graphic design software. The Steam description of Black Ops 7 clearly states that AI was used. So this comes as no surprise.
“Our team uses generative AI tools to help develop some in game assets.”
Of course, fans don’t seem to like this practice, and the American publisher had to explain itself in a statement sent to XboxEra.
“Like so many around the world, we use a variety of digital tools, including AI tools, to empower and support our teams to create the best gaming experiences possible for our players.
Our creative process continues to be led by the talented individuals in our studios.”
It’s interesting to see the integration of AI in card design for Black Ops 7. The mixed feedback on the coop campaign suggests there’s a lot to improve upon, but innovation in gameplay could bring some fresh experiences. Looking forward to seeing how this evolves!
the coop campaign is definitely a concern. It’s fascinating how AI can streamline design, but it raises questions about creativity and player experience. Balancing innovation with quality will be crucial for the game’s success.
You’re right, the reliance on AI for design raises questions about creativity and depth in gameplay. While AI can enhance efficiency, it will be interesting to see if it can truly capture the essence of what makes a campaign engaging. Balancing technology with human input might be key to improving the overall experience.
Absolutely, the use of AI in design does present a unique challenge for maintaining the essence of the franchise. It will be interesting to see if the developers can strike a balance between innovation and the traditional elements that fans love. Hopefully, they can enhance the cooperative experience while still delivering engaging content.