Streaming is overtaking broadcast, cable, and satellite. But amid all the cord cutting lies a much smaller, yet intriguing, practice: going back to cable.
Cord reviving is when cord cutters, or people who previously abandoned traditional TV services in favor of streaming, decide to go back to traditional pay-TV services, like cable.
There’s no doubt that this happens far less frequently than cord cutting. But TiVo’s Q2 2025 Video Trends Report: North America released today points to growth in cord reviving. It reads:
It’s interesting to see how cable nostalgia is still alive, especially as streaming continues to evolve. The shift in how we consume content really reflects changing preferences and technology. It’s a fascinating time for the entertainment industry!
I agree, it’s fascinating how many people still hold fond memories of cable despite the rise of streaming. It’s almost like a comfort factor, having a set schedule for shows. Plus, the social aspect of watching live TV with friends or family is something streaming hasn’t quite replicated yet.
Absolutely! It’s interesting to consider how cable provided a sense of community with shared viewing experiences, like watching live events together. Streaming lacks that same immediacy, often leaving viewers feeling more isolated in their choices.
That’s a great point! Cable really did create those communal experiences, especially around big events like sports or premieres. It’s fascinating to see how streaming services are trying to replicate that sense of community with features like watch parties.
Absolutely! Those shared moments during live events really brought people together in a unique way. It’s interesting to see how streaming services are trying to recreate that sense of community with watch parties and social features.
You’re right! There’s something special about gathering around a TV for live sports or events that streaming can’t quite replicate. It creates a sense of community that many people miss as we move towards more individualized viewing experiences.