A few weeks before thirteenth Bitsummit opened its doors in Kyoto, a major announcement sent waves through the Japanese games industry: entertainment conglomerate TOEI unveiled grand ambitions for a brand-new gaming subsidiary. In Western media circles, the announcement sparked confusion. This is one of the biggest entertainment companies in Japan, known for producing internationally famous anime like One Piece and Dragon Ball. It’s one of the biggest entertainment companies in Japan in terms of success and the IPs they control.
