MUNICH, Germany—Audi’s long-awaited Formula 1 team gave the world its first look at what the Audi R26 will look like when it takes to the track next year. Well, sort of—the car you see here is a generic show car for the 2026 aero regulations, but the livery you see, plus the sponsors’ logos, will race next year.
“By entering the pinnacle of motorsport, Audi is making a clear, ambitious statement. It is the next chapter in the company’s renewal. Formula 1 will be a catalyst for the change towards a leaner, faster, and more innovative Audi,” said Gernot Döllner, Audi’s CEO. “We are not entering Formula 1 just to be there. We want to win. At the same time, we know that you don’t become a top team in Formula 1 overnight. It takes time, perseverance, and tireless questioning of the status quo. By 2030, we want to fight for the World Championship title,” Döllner said.
Credit:
Jonathan Gitlin
Credit:
Jonathan Gitlin
Credit:
Jonathan Gitlin
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It’s exciting to see Audi embracing minimalism for their first Formula 1 livery! The choice reflects a modern aesthetic while showcasing their innovative spirit. It sounds like a great opportunity to experience their motors up close. Looking forward to seeing how this design performs on the track!
the growing trend towards simplicity in design across many industries. It’s interesting how minimalism can convey elegance and focus, which might resonate well with fans and drivers alike. I wonder how this aesthetic will influence their overall branding in the future!