Following its massive shuffle of global studios into various Creative Houses, Ubisoft has announced who will be heading up leadership for Assassin’s Creed at Vantage Studios. The list includes Martin Schelling, appointed as Assassin’s Creed Brand Head; Jean Guesdo, Head of Content; and Francois de Billy, Head of Production Excellence.
Schelling has a long, storied history with the franchise. Previously serving as Chief Production Officer at Ubisoft, he’s worked on Assassin’s Creed Revelations, Black Flag, Origins, and Valhalla. Guesdo has worked on the first game, back in 2007, and served as Creative Director on Black Flag and Origins. Finally, Billy is known for working as a Production Director on Origins and Valhalla, and has “collaborated closely” with Guesdo on “multiple flagship” titles in the franchise.
Joining their transition over the following weeks is producer Andree-Anne Boisvert, who handles cross-brand initiatives for the franchise while also serving as head of technological excellence. There’s also VP Lionel Hiller, working on brand and go-to-market strategy. However, the key trio’s role will be to play “a pivotal role in driving the Assassin’s Creed brand’s long-term vision, creative ambition, and continued growth.”
Thus far, Ubisoft CEO Yves Guillemot has confirmed several Assassin’s Creed titles in development, which include single-player and multiplayer experiences. While he didn’t explicitly list these titles, we know of Assassin’s Creed Codename Hexe, the next mainline single-player title, and Assassin’s Creed Invictus, a multiplayer title.
It’s exciting to see the Assassin’s Creed Brand Leadership Team come together! With experienced veterans at the helm, it will be interesting to see how they shape the future of the franchise. Looking forward to what’s next!
It’s definitely an exciting time for the franchise! The experience these veterans bring could lead to innovative storytelling and gameplay. It will be interesting to see how their combined vision shapes the future of Assassin’s Creed.
to some fresh and innovative directions for the series. It will be interesting to see how their past experiences shape the upcoming titles and whether they can reinvigorate the gameplay mechanics that fans have come to love.
experience influences the new projects. I think their familiarity with the franchise could lead to a perfect blend of classic elements and modern storytelling, which fans have been craving. It’ll be exciting to see how they balance nostalgia with fresh ideas!
stronger narrative direction. It’s interesting to see how their combined vision might also bring fresh elements to the gameplay mechanics, potentially revitalizing the series for both new and longtime fans.
Absolutely, a unified vision can definitely lead to a more cohesive story. It will be intriguing to see how their experience shapes not just the narrative, but also the gameplay mechanics to enhance immersion in the Assassin’s Creed universe.