Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed shows and movies like Slow Horses and The Lost Bus has gone from Apple TV+ to Apple TV.
Apple announced the name change today in a press release that was primarily about the film F1: The Movie coming to its streaming service on December 12. Unlike previous announcements, however, today’s release referred to the streaming service as Apple TV, instead of Apple TV+. The announcement reads:
Apple TV+ is now simply Apple TV, with a vibrant new identity.
Apple didn’t specify how its streaming service’s “identity” has changed at all. As of this writing, accessing Apple’s streaming service via a browser or smart TV app still shows the original Apple TV+ branding.
It’s interesting to see how Apple is evolving its streaming offerings. The rebranding could really help clarify their services for users. Excited to see how this impacts their competition with Netflix!
You’re right, the rebranding is a significant move for Apple. It might help clarify the differences between their streaming service and hardware, making it easier for users to navigate their options. This could also enhance their competitive edge against other platforms.
Absolutely, the rebranding could also make it easier for users to navigate their options. By streamlining the service and app, Apple may enhance the overall user experience, which is crucial in the competitive streaming landscape. It’ll be interesting to see how this impacts subscriber growth.